![]() ![]() The commitment-trust theory of relationship marketing. International Business & Management: Series editor Pervez N. Managing customer relationships on the Internet. Lindstrand, Angelika, Johanson, Jan, & Sharma, D Deo. Journal of knowledge management, 7(5), 107-123. Knowledge-enabled customer relationship management: integrating customer relationship management and knowledge management concepts. ![]() Gebert, H., Geib, M., Kolbe, L., & Brenner, W. Journal of Marketing Management, 15(6), 463-483. Trust and co-operation in business relationship development: exploring the influence of national values. Customer relationship management: concepts and technologies: Routledge.ĭwyer, F. Modelling business-to-business relationship quality.īuttle, F. Customer Relationship Management: McGraw-Hill.īuttle, F. Retrieved from Īnderson, Kristin, & Kerr, Carol. Business Modeling – Supply Chain Management. Computer Science for Education, from /Ībdillah, L. Corporate Information Systems Management Lanjut. Palembang: Pusat Penerbitan dan Percetakan Universitas Bina Darma.Ībdillah, L. Sistem Basis Data Lanjut I: Membangun Sistem Basis Data. E-Commerce: Customer Relationships on the InternetĪbdillah, L.Tools for Capturing Customer Information.Developing, managing and using customer-related databases.Through building a Structural Equations Model (SEM), we determine the role and influence of the key components of CRM on each other and on CRM success. These propositions will in turn be tested in a quantitative analysis of data collected from 250 Dutch companies. We will strive to do so by using explorative qualitative research into CRM practitioners to formulate propositions. The goal of our research is to determine the impact of CRM components on each other and on CRM success. Also we have yet to find research that empirically shows evidence for the relationship between each CRM component. However no comprehensive research has been conducted into the role of these CRM components in achieving CRM success across the line. The role of CRM applications, customer information, customer interaction, customer loyalty and a customer-centric strategy has been the subject of research lately. Significant progress has been made in identifying and researching the components of CRM individually and in the design of a strategic framework. Customer Relationship Management (CRM) has attracted the attention of both marketing practitioners and researchers over the last decade. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |